GOOGLE

IN 2025, GOOGLE BROUGHT GOOGLE SHOPPING DIRECTLY TO STUDENTS THROUGH A DYNAMIC COLLEGE CAMPUS TOUR DESIGNED TO SHOWCASE SMARTER, AI-POWERED WAYS TO DISCOVER AND SHOP PRODUCTS. THE POP-UP STYLE ACTIVATION COMBINED INTERACTIVE DEMOS, HANDS-ON PRODUCT EXPLORATION, AND LIVE WORKSHOPS THAT HIGHLIGHTED FEATURES LIKE PRICE TRACKING, PERSONALIZED RECOMMENDATIONS, AND STREAMLINED CHECKOUT TOOLS. STUDENTS ENGAGED WITH THE PLATFORM IN REAL TIME, CONNECTED WITH GOOGLERS, AND RECEIVED BRANDED GIVEAWAYS, CREATING AN ENERGETIC, APPROACHABLE INTRODUCTION TO THE FUTURE OF ONLINE SHOPPING. THE TOUR TRANSFORMED EVERYDAY TECH INTO AN ENGAGING, ON-CAMPUS EXPERIENCE THAT BLENDED EDUCATION, DISCOVERY, AND COMMUNITY.

Client

GOOGLE

DELIVERABLES

EVENT PROGRAMMING WORKSHOPS

Year

2025

Role

ACTIVATION PLANNING

dylanfeder23@gmail.com

New York, NY 10003
United States

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® DYLAN FEDER

dylanfeder23@gmail.com

New York, NY 10003
United States

Do you like
What you see?

® DYLAN FEDER